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RACING AHEAD THIS SEASON

California’s car culture is legendary. Maybe it’s the weather, or perhaps the long stretches of winding road that thrills the kid in us. Pedal to the metal. And ever since there have been cars, there’s been racing. A perfect use for the wide open spaces of the left coast. One such place on a dry lake bed tucked away in the hills of Monterey County has held our fascination since its inception 65-years ago. Laguna Seca.

Its breathtaking vistas, sudden elevation changes, proximity to the coast and famous corkscrew has made it an icon. Yet despite its greatness, the track keeps evolving and pushing to stay at the forefront. It’s this relentless drive to rethink the successful that intrigues us. This season we push the use of natural fibers, the mix of colors and methods of construction to create garments that are simply a joy to wear every day.

Anything but basic

Polos

Layers of style


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How We Get Started

California Surfin'

An American Icon


Our Promise to You

We make luxury knit sportswear from the world's best Pima cotton for stylish men who want comfort. Every product is thoughtfully designed, every detail purposeful and every action taken faithfully in the spirit of partnership with our team, suppliers and customers. This is our mission.

EXCEPTIONAL CRAFTSMANSHIP

Every garment is intentionally designed after much study. We exclusively use the world’s best Pima cotton from Peru. This precious hand-picked cotton is silky soft, incredibly strong, highly durable and with our proprietary finish creates a fabric with remarkable color, luster, texture and feel.

Artisans with generations of expertise cut and stitch every nuanced detail of our garment with precision -- the height of our ultra comfortable collar, the contours of our super-strong, lay flat seams, the distinct neck tape for shape retention and so on. And only after passing rigorous testing for consistent fit and performance longevity, do we put our signature label on a garment.

SUPERIOR FIT

MODERN AMERICAN FIT

  • Relaxed and comfortable
  • Straight cut side seams
  • Higher neckline
  • Wider shoulder, armhole and sleeve
  • Slightly longer length

SHAPED FIT

  • Shaped to the body
  • Contoured side seams for a slightly narrower waist
  • Lower neckline with a narrow rib collar
  • Narrower shoulder, armhole and sleeve
  • Slightly shorter length

SATISFACTION GUARANTEED

Our mission is to understand your needs and work hard to satisfy them. We prioritize quality relative to this in everything we do: from the construction of our garments to the packaging in which they’re presented to you to creating marketing that is informative, entertaining and of value to you.

Our intent is to be thoughtful and caring with each individual decision and interaction. We value the trust placed in us so it comes natural for us to stand by our products and services 100%. It’s not a policy but our way of doing business with partners. If at any time we’ve fallen short of your expectations and your satisfaction not fully complete, please let us know. Your feedback is important to us so we can improve and better serve you now and in the future.


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